For most entrepreneurs, their brand identity is very aligned with their own sense of self. But if the recent global crisis has taught us anything, it’s that what might be true of us, and for us yesterday, may look very different today. The same can be said for many businesses as they’ve been called to transform and evolve in ways never before explored. And so, what does that shift mean for the identity of brand?
Join us for a discussion with Alex Putici, Erynn Lyster and Zach Lyster around the nuances of bringing The Commons and Work Nicer together to grow their resources, opportunities and community—and the importance of allowing your brand to evolve, in order to thrive in a new environment.
This is the third event in our Work Together. Work Better series, designed to bring Alberta’s greatest collaborative minds together. Let’s reimagine our approach to business across the province—deepening our ability to collaborate, innovate and elevate the communities in which we live, work and play —one challenge at a time.