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Webinar: Branch for Arts and Culture Presents: Forecasting for Arts + Culture in Alberta

Thursday, June 9 | 2:00 PM - 3:00 PM

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The arts and cultural sector, although arguably the most resilient, is one of many that has taken a huge hit over the last two years as we’ve battled our way through the pandemic. As we return to our new normal, what are the economic predictions for the industry and its patronage. We have ATB’s own Chief Economist, Todd Hirsh and research from Stone Olafson to dig in and give their predictions on what 2022 and beyond looks like for the creative industry in Alberta.


Kim Griffin

Kim Griffin is a senior consultant at Stone-Olafson and has a long history of working with non-profit, tourism, arts and sporting organizations in our community. Stone-Olafson is Alberta-based research who works with organizations of all kinds in connecting with their customers, stakeholders, employees, volunteers and the general public – whether it’s in banking, retail, tourism and attraction, energy or non-profit sectors. Their work in the experience economy includes work with Calgary Arts Development, Tourism Calgary, the Calgary Stampede, Theatre Calgary, CPO, Calgary Opera, the Glenbow, ActiveCity Collective, Explore Edmonton and many others. Their goal is to support leaders in developing impactful strategies with relevant facts and actionable research insights.




Todd Hirsch

Todd Hirsch is the Vice President and Chief Economist for ATB Financial. For more than 25 years, he has worked as an economist for organizations including the Canada West Foundation and the Bank of Canada.

He is the author of four books. His latest, Spiders in COVID Space: Adapting during and after the pandemic, was released in March 2021. He serves on the boards of Calgary’s Glenbow Museum and the Alberta Ballet. He is also the host of a podcast titled The Future Of, which won a national award in 2021.


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