We've hand-picked events throughout the year so you can better connect with like-minded entrepreneurs and learn from the best in the biz.

#thestruggleisreal – Ticketed event

Monday, March 5 | 6:00 PM - 8:00 PM

NAIT – Main Campus – Room X-107

THERE ARE STILL SEATS AVAILABLE – to Register use the link below.

This is a ticketed event – you must register to attend. Please register HERE

They say that being an entrepreneur is a rollercoaster ride, but you probably hear more about the highs than the lows. The struggle is indeed very real. We’re creating a safe space to share the real and raw stories of starting and running a business. The good, the bad, the ugly. The little moments that keep you going against the odds. Because you don’t have to go it alone.

Our first Edmonton event will introduce you to a panel of three local business owners who have lived and breathed #entrepreneurlife and we’re excited to have Kim Smith (formerly at the helm of Capital Ideas – Calgary) to moderate the conversation. Join us for refreshments and war stories at the NAIT main campus. Come with an open mind; leave with a more resilient mindset of what it means to be an entrepreneur today.



About our Speakers:

Ashley Janssen

Ashley Janssen is a local entrepreneur, writer, and community advocate. She is the co-founder and CEO of Code and Effect, a software company that develops web-based business and consulting tools. She has been an entrepreneur for over 10 years and specializes in strategic planning, operational consulting, and business development. Her superpower is creating structure in chaos which she shares through one-on-one consulting, her blog ( and public speaking. She is vice-chair of the Youth Empowerment and Support Services (YESS) board of directors, entrepreneur representative for the University of Alberta Venture Mentoring Service board of advisors, and volunteers as a mentor for several other community organizations. She was also recently awarded Avenue Magazines Top 40 Under 40 for 2017.

Sylvia Cheverie

After leaving her role as a Media Planner at Calder Bateman Communications, Sylvia Cheverie founded her own marketing strategy company, Silverbell Strategy, in 2014. Sylvia was the lead Media Planner & Buyer for the Don Iveson for Mayor Campaign, and has worked with clients in various industries ranging from fashion and beauty, hospitality, not for profit, environmental services and more. Most recently, Sylvia and her husband Darren completed a Kickstarter campaign in order to raise a portion of the capital required to open a French-Canadian restaurant  called “Chartier” in their hometown of Beaumont, Alberta. Chartier is the most successful restaurant kickstarter in Canada and the first in Alberta, and opened its doors in March 2016. It was named “Best New Restaurant” in Avenue Edmonton, “Top 10 Best New Restaurants” in 2017 by the Globe and Mail, and most recently made the long list for Air Canada’s Best New Restaurants in Canada.

Sam Jenkins

Sam Jenkins co-founded Punchcard Systems in 2016, with the vision of helping great organizations build great products, using technology. As Managing Partner, Sam helps guide the vision and values, works with clients in various capacities, and builds scalable practices and processes to make sure that Punchcardigans are consistently delivering value—in every engagement.

Prior to launching Punchcard, Sam was the CEO and co-founder of Wellnext, a software startup focusing on building technology for workplace wellness, insurance, and healthcare organizations.  Sam also has a strong focus on building a vibrant cultural and economic community, and provides leadership and advisory to several organizations, as a member of the board for the Edmonton Symphony Orchestra and the Winspear Centre for Music, as the past chair of the Edmonton International Fringe Theatre Festival, and previously, as co-founder of Startup Edmonton, an entrepreneur-led social enterprise that aims to amplify innovation, activate startups, and make Edmonton a hotbed for creativity and entrepreneurship.

Currently, Sam is serving as Chair of the Winspear Centre Completion Design and Construction Committee, working to fulfill the original vision for the facility, and add over 40,000 square feet of creative and incubation space, as a well as a modern district energy generation plant, to Edmonton’s downtown core.

In 2012, Sam was named one of Edmonton’s Top 40 Under 40 by Avenue Magazine, and in 2013, the University of Alberta recognized him with the Horizon Award, as an outstanding young alumnus.

Location and parking information can be found on the registration page – Here



Loading Map....