Events

We've hand-picked events throughout the year so you can better connect with like-minded entrepreneurs and learn from the best in the biz.

The Ultimate Product Launch – ($19.50 with promocode)

Thursday, June 21 | 9:00 AM - 12:00 PM

ATB Entrepreneur Centre, Edmonton

Free

0 more seats available

Please note there are still spaces available for this event – you can register using the eventbrite link below.

There is a fee for this event YOU MUST Register to Attend – USE the link below and get %50 off using promo code ATBDiscount

REGISTER HERE

What if you could harness the same power that giants like Apple, Amazon, and Nike use every day to build excitement and anticipation for their new products? You can, even if you are just starting out or an established company. Every new product or service deserves the energy and sales momentum of a scientific, structured, product launch. Do this properly, and you are more apt to build the anticipation and desire necessary to generate instant demand upon release.

Here is some of what you will learn:

  • Why the real secret to a powerful product launch is not in the actual launch itself
  • The top reasons new launches fail
  • Understanding the core motives of your target market
  • The purpose of building a lead magnet
  • How to construct a “tripwire” offer
  • How to create your value ladder
  • Creating the launch schedule: tips, tricks, and traps
  • Executing the Launch
  • Post Launch – Critical post steps to follow

About the Presenter

Kurian Tharakan
Executive in Residence, TEC Edmonton

Kurian has been a TEC Executive in Residence since 2014, assisting TEC clients with their go to market strategy. Kurian brings over 27 years of sales and marketing experience to his practice. Prior to TEC Edmonton, he founded StrategyPeak Sales and Marketing Advisors, a marketing strategy consulting firm, advising companies in numerous sectors including professional services, manufacturing, distribution, high technology, software, non-profit, medicine, and the life sciences. Preceding StrategyPeak, Mr. Tharakan was a vice-president sales & marketing for an Alberta-based software firm where his team achieved notable wins with several members of the US Fortune 500. Beyond advisory services, a significant portion of Kurian’s work involves teaching and writing on sales and marketing topics.

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