The September Experience Economy: Understanding consumer behaviors to pivot experiential offerings
Tuesday, September 22 | 10:00 AM - 11:00 AM
As the non-profit sector looks ahead to plan fall events and experiences, leaders in the sector need relevant, timely and actionable data to help guide their planning in our new normal. Join Stone Olafson and the Calgary International Film Festival (CIFF) for an important discussion on what we know about current consumer habits and how to use those learnings in 2020/2021 planning to prepare you to thrive in a post-pandemic environment.
Grounded in in-depth research, key topics discussed will include:
- What we know about our current consumer habits
- What this might mean for the non-profit sector
- How non-profits can use this data to fuel future experiential and event offerings
- Example of how CIFF used data and research to reimagine how they might connect, engage and share their 2020 festival