The Art and Science of Effective Marketing
Monday, March 19 | 12:00 PM - 1:00 PM
ATB Entrepreneur Centre, Calgary
The Art of Marketing Science seminar provides a clear understanding of how to develop and implement a marketing plan. Areas of discussion include research, strategic planning, brand development, tactical implementation and the importance of measurement.
The Speaker: Ryan Townend – CEO
Ryan Townend has spent his life in pursuit of entrepreneurship. He discovered his business sense, coupled with creativity, during his childhood years. He later refined this business acumen at the University of Saskatchewan at the College of Commerce. His early marketing days were spent at the Saskatoon Forestry Farm, where he was to apply his talents in a not-for-profit setting. Seeking to advance his career to the media industry, he relocated to Calgary and co-founded William Joseph Communications. The goal was to create an advertising agency that would incorporate smart strategy to provide the base for innovative and on-the-mark creative. From humble beginnings, the agency significantly grew – from its two founders to a diverse team of industry experts with operations across Western Canada. Ryan is passionate about continuing to grow William Joseph and establishing new, long-term client relationships.