Successful Marketing and Communication Strategies for the Cannabis Industry: Telling your Story in a Restrictive Environment
Thursday, October 11 | 12:00 PM - 1:00 PM
ATB Entrepreneur Centre, Lethbridge
The presentation will focus on:
- What is the current state of the cannabis industry
- The regulatory environment: Advertising regulations for the industry and the impact on a company’s business model
- Can and can’t do in marketing and communications
- The importance of storytelling and community building
- Differentiating your company and products in a age of “monotony” and “sameness”
This engaging, informative, and entertaining event will be relevant to all levels of expertise in the cannabis industry. Whether you are someone that does not know anything about the industry and is curious of the changes brought about by legalization or a seasoned professional, this session is for you.
The Speakers: Peter Pilarski and Dario Alvarez
PETER PILARSKI, PRESIDENT. CO-HOST OF PROFILES IN CANNABIS PODCAST
With a passion for business and a knack for making connections, Peter has worked with leaders from businesses of all sizes in a variety of sectors throughout Canada.
With nearly 20 years of experience, Peter is a proven expert in public, government and media relations, and stakeholder management. He believes that at their core, effective businesses establish meaningful and enduring relationships and organization-wide understanding of business goals and communications priorities.
DARIO ALVAREZ , PARTNER. CO-HOST OF PROFILES IN CANNABIS PODCAST
Dario is a bilingual communications and marketing professional with more than 15 years of experience in diverse industries and environments. These have ranged from entrepreneurial start-ups to multinational firms. Throughout his career, he has been fortunate to do business in more than 25 countries worldwide which has allowed him to gain a unique global perspective and a local focus.
Dario’s key strength as a communicator is to provide meaning, perspective and understanding to an audience that is increasingly informed, yet substantially more confused. As a, cross-disciplinarian, problem solver and lifelong learner, Dario has the unique ability to articulate how disruption and technological change are altering the way we communicate and interact. His fields of expertise include strategy development, financial communications and investor relations, social media and digital marketing.