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Converting Purpose Into Profit

Monday, February 12 | 12:00 PM - 1:00 PM

ATB Entrepreneur Centre, Calgary

There’s a special ingredient that motivates teams and customers to engage: purpose. Some of the biggest brands out there feel more like social movements than highly profitable enterprises. Why? Because they have a deep underlying purpose, and they know how to use it to motivate their audiences.

Today’s customers are attracted to purpose-driven businesses. For them, the story and the cause are just as important as the product or service – if not more so.

Do you know how to craft your company’s purpose in a succinct and powerful way? In a way that sells? In this 60 minute workshop, you’ll understand why purpose is critical, how to craft a purpose statement, and how to use it to generate more profits.


The Speaker: Simone Brown

As President of Simone Brown Coaching Inc., Simone works with leaders to help them tackle the lack of engagement and motivation they experience personally and within their teams. Her framework for transformation focuses on leading with WHY. She believes companies can increase productivity if they if they understand and support the whole person – not just the version that shows up at work. Armed with this belief, she uses proven neuroscience-based tools and strategies to help leaders inspire action.

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