Events

We've hand-picked events throughout the year so you can better connect with like-minded entrepreneurs and learn from the best in the biz.

PR Stunts for Small Business

Wednesday, September 20 | 10:00 AM - 12:00 PM

ATB Entrepreneur Centre, Edmonton

A public relations stunt is a fun way to bring attention and visibility to your business and your message. Similar to a viral video, it is out of the box thinking intended to catch the public – and the media’s – attention in a positive way that drives traffic. 

Entrepreneur Kathryn Kolaczek knows 1st hand how difficult it is for small businesses to get media coverage for events and news that are important to their audience. A PR stunt can get your business noticed: as long as your tactic stays true to your message and brand. Whether you’re an entrepreneur, startup, small business, or nonprofit you can learn creative ways to get the attention of the media and the public to help build awareness for your brand. 

If you’d like to learn how a  PR stunt can help your business PLUS get ideas that can work for your business join us September 20th in Edmonton. 

In Alchemy’s PR stunt workshop you will learn:

  1. The difference between a creative PR stunt that delivers your message, and a stunt that screams “fake news”
  2. Evaluating the risks and rewards of PR stunt ideas
  3. How to create stunts to drive website traffic versus foot traffic
  4. What are the ingredients of a successful PR stunt
  5. How to hijack news to launch a PR stunt

About Kathryn Kolaczek
Serial Entrepreneur, Author, Speaker, Media Expert

Kathryn leads Alchemy Communication’s emerging media team, integrating inbound marketing with traditional internal and external communications to strategically maximize brand development and identity. Kathryn has first-hand knowledge of the exceptional needs of entrepreneurs and solo-preneurs. As the founder and editor of The Mompreneur Magazine, a national publication built for entrepreneurial women, Kathryn earned her social media and PR stripes as the company’s CEO and used PR as the main marketing tool to grow the magazine and develop the company’s online communication and social media strategy. Since selling The Mompreneur, Kathryn has written a book for entrepreneurial women, speaks to entrepreneurial groups and built Alchemy Communications Inc. on her strong relationships with the media across North America.

Communications expert Kathryn (Bechthold) Kolaczek specializes in business and product launches, digital marketing strategy, PR, brand integration, and crisis management.

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