We've hand-picked events throughout the year so you can better connect with like-minded entrepreneurs and learn from the best in the biz.

Planning For Profit

Friday, September 14 | 12:00 PM - 1:00 PM

ATB Entrepreneur Centre, Calgary

Many business owners willingly accept modest net profits – the majority operating with a bottom line of less than two percent. Planning for Profit shows you how to become a best-in-sector performer, working towards a 10 to 20 percent net profit margin. Through a shockingly simple process, this Bootcamp will have you asking yourself, why wasn’t I doing this earlier?

Learning Objectives | Using a “bottom-up” process, Taunya creates a shift in your business strategy, and provides you with the insight and skills to motivate you towards achieving your new financial goals. During this three-hour Bootcamp, you will learn how to:

  • Establish and calculate your net profit margin goal.
  • Use a bottom-up approach to achieve the desired net profit margin.
  • Develop a pricing formula to ensure the required gross profit margin.

For an optimum learning experience, participants are encouraged to bring their most recent financial statements, a calculator, their laptop, and a willingness to apply their new skills, both individually and in group settings.

Intended Audience | For business owners who are keen on grasping the financial outcomes of a percentage point and is eager to shift their business mindset from the bottom-up for increased profit margins.


The Speaker: Taunya Woods Richardson, CMC – Financial Empowerment Entrepreneur, Enthusiast and Solution Architect

One of a small and distinguished group of specialists emerging in the field of behavioural finance, Taunya is applauded for her innovative and refreshingly pragmatic approach to inspiring money mastery among Canadian entrepreneurs through eliminating financial obstacles.

Combined with three decades of entrepreneurship experience, she possesses the unique ability to embolden and equip entrepreneurs with insight, understanding and actionable change strategies to mold their financial outcomes with purpose and intention.  

Taunya is the architect of the Cashflow Canvas™ and Money Mastery Matrix™, creator of Nail the Numbers, Champs of Change, and founding partner of Epifany Financial Group. Her insights and expertise on the topics of entrepreneurship and finance have been featured in the National Post, Globe and Mail, Financial Post, Profit and Alberta Venture magazines, as well as CBC Radio, CTV and Global Television.

Through her extensive community involvement with organizations and initiatives such as Global Entrepreneurship Week, Queen’s Entrepreneurs’ Challenge, Schulich’s Rise Case Competition, SHAD International, Futurpreneur, and First Nations University’s Aboriginal Youth Entrepreneurship Challenge, Taunya remains committed to fostering a financially strong and robust entrepreneurial ecosystem.


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