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Media Preparation Workshop for Small Business

Thursday, March 22 | 12:00 PM - 1:00 PM

ATB Entrepreneur Centre, Calgary

Media Relations is a tool used to build brand awareness in a much more credible way. Having media training is essential to performing well on camera, radio or in print. In this workshop, attendees will take away how to:

-Review the current media climate, different media opportunities, tv, radio, digital, skype etc
-Research journalist backgrounds, what to look for, briefing books
-Prepare for interview, live or pre-recorded, list of questions, split screen, audio, reviewing angle of story with journalist, interview length, what to wear
-Media Kits, what needs to be included in a crisis
– Manage ‘Off the Record' – how and when to use it
-Demeanor, body language and tone
-Learn from Case Studies of Crisis Communications
-Speak to Congenial Journalists, Investigative Journalist scenarios


*This session is suitable to intermediate to advanced levels of entrepreneurship.**

The Speaker: Kathryn Kolaczek

Kathryn Kolaczek is an entrepreneur and communications strategist who helps other entrepreneurs and brands grow robust revenue growth by creating conversations in communities that matter. Alchemy Communications is a full service Public Relations firm specializing in traditional and social media strategy and integration, and strategic communications management, including crisis communications. Kathryn earned her PR and social media stripes at The Mompreneur Magazine where she served as the company & CEO and used PR as the main marketing tool for the growing company.

Since the sale of Mompreneur, Kathryn has created and executed on crisis communications strategies for brands managing national and international product recalls, board governance issues, employee injuries and death as well as environmental crises. In times of brand stress, Kathryn serves to create and clarify the key messages, control the conversation, and offer support to media and communities in need of accurate and timely information.

Kathryn has worked with brands including Disney, Oxford Properties, VistaVu Solutions, Baby Gourmet Foods and Going Wild, a new TV Show for The Discovery Channel. For a full list of her qualifications and recommendations, please visit her public profile on Alchemy Communications Inc. If your business is unique, your message shouldn’t blend in. Alchemy is a full-service public relations, inbound marketing and communications agency headquartered in Calgary, AB; serving clients across North America. Led by media expert Kathryn Kolaczek, Alchemy drives communications through innovative marketing and strategic partnerships. Your business and brand need to be communicated in innovative ways that generate sustainable profits by engaging with your client base. Alchemy Communications partners with business owners, entrepreneurs and nonprofits to develop and execute strategies to maximize brand development and build your business.

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