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Marketing Research Methods

Wednesday, January 8 | 12:00 PM - 1:00 PM

ATB Entrepreneur Centre, Calgary

**Please note that parking in the ATB parking lot is not permitted for lunch sessions. Please make use of the ample street parking available around the branch area.**

Understanding what your market needs is critical to attracting new customers and growing your business. The best way to get information about their needs is to gather their input first-hand. In this informative session, you’ll learn the primary research collection methods that can be used by accessing both a traditional and digital channels.

About the Speaker:

After getting an Economics degree from the University of Alberta, Toni began her career in B.C. as a Statistical Analyst at Vancouver Airport where she tracked aircraft stats used to justify the need for a third runway.
After the project was approved, she took on the role of managing the marketing for 13 airports within the province by promoting their leased and licensed air terminal space.
After 8 years in the transportation industry, she went back to school in Victoria where she completed a Masters degree in Business majoring in Marketing.
She relocated to Calgary in 2002 with the Business Development Bank of Canada as their marketing director for promoting BDC to Southern Alberta businesses.
Within two years, she started her own consulting practice: Ratio Marketing Inc.

Since then, her company has served hundreds of companies doing business in Canada and the U.S. in a range of industries including technology, construction and hospitality to name a few.

In 2013 she launched Ratio Reports – a Do It Yourself Strategic Marketing program for small businesses who want to learn how to build their own measurable, marketing plan. She hosts training workshops on a range of marketing topics from Public Relations to Digital Marketing – always with a focus on strategic methods.

Working with young entrepreneurs is one of her passions. Toni is a Professor at Mount Royal University and teaches the Digital Marketing certificate SAIT.

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