Market Research Strategies
Wednesday, September 5 | 12:00 PM - 1:00 PM
ATB Entrepreneur Centre, Calgary
This presentation assists marketing professionals and business owners find out how to get good information first-hand to make sound marketing decisions. You’ll learn about collecting your own data called Primary Research. This includes how to create a survey, how to do a focus group and how to do one-on-one interviews.
The Speaker: Toni Guffei
Toni Guffei has a 20 year career in strategic marketing.
She owns Ratio Marketing Inc., a consulting practice that has served hundreds of companies in the past 13 years in various industries including technology, construction, business services, health and wellness, to name a few.
She has been a professor at Mount Royal University for 12 years – teaching marketing to millennials.
In 2013, she created her own training program and has been successful in teaching business owners how to build their own marketing strategy to attract more customers and convert them into leads.