Know Your Brand
Thursday, January 25 | 12:00 PM - 1:00 PM
ATB Entrepreneur Centre, Calgary
Learn the fundamentals of creating a compelling brand with the graphic design geeks behind Trout + Taylor. Whether you’re an entrepreneur or just simply looking to refine your own personal brand, this session is for you. We’ll be discovering your core values and traits – the foundational principles behind great brands. Discovering your brand’s values and traits can help to make not only aesthetic & visual choices (like color sets or typography), but also business decisions (like who you will and won’t hire, or what your contract should sound like). We use the values and traits exercises to start off every client project, to get super clear with the client, set out the trajectory, and arm the client with lingo that will guide them throughout the process.
Level of learning or entrepreneurship: All levels
T+T Bio: We are obsessed with dogs, coffee and most importantly, branding. We know that great brands reach far beyond a logo, so we work side by side with you to ensure that every single element of your brand is, well, branded. Our clients are scattered all across the globe yet they share hallmark traits: a fiery passion for their business and a dedication to creating a beautiful, consistent visual impression both online and offline.
Ais Bio: As a partner at Trout + Taylor, Aislinn strategizes alongside the design team to launch brands with impact. Ais has a business brain, a bluesky vision and a penchant for 90s R+B. Bringing her degree from Mount Royal University’s Entrepreneurship program along for the ride, Ais innovates constantly to ensure that all of T+T’s clients are ridiculously happy. When she’s not developing business, Ais is playing guitar, hanging with her huz, drinking scotch or going to spin class; not all at the same time, but she’s sure tried.