We've hand-picked events throughout the year so you can better connect with like-minded entrepreneurs and learn from the best in the biz.

Is your Business Ready for PR?

Thursday, August 8 | 12:00 PM - 1:00 PM

ATB Entrepreneur Centre, Calgary

Public relations is a valuable part of your business plan, but when is the right time for a PR
push? Jumping into PR too early can damage your growing brand and leave customers feeling
duped and disappointed. But, waiting too long means you’ll risk being a follower, not a leader,
in the market. “Is Your Business Ready for PR?” is a deep dive into the world of media
relations and harnessing the incredible power of earned media. You will be able to self-audit
your business to assess your own readiness for publicity and media attention. You’ll also learn
tools and tips that can help you get the media attention you want and deserve. After this
seminar, you’ll feel confident approaching the media with your big news and be ready to convert those eyeballs into business leads, new customers and other business goals.

About the Speaker: 
Michelle Schurman is a former journalist and the principal of Michelle Schurman Consulting
Inc., a solo PR consultancy in Calgary. She has worked in public relations for almost a decade,
after a successful journalism career with Global Calgary, Global Halifax, Canada’s Weather
Network, radio and newspaper. She has worked with clients across a range of industries
including B2B, health, hospitality and consumer goods. Michelle is passionate about helping
clients tell their story and creating meaningful relationships that will drive their businesses
forward. Michelle’s clients have been featured in Forbes, Influencive, Betakit, Calgary Herald,
Global TV, CTV, Breakfast Television, Strategy Magazine, Avenue Magazine, IMPACT Magazine, Daily Hive and Corus Radio.

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