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How to sell your soul

Tuesday, June 13 | 10:00 AM - 12:00 PM

ATB Entrepreneur Centre, Edmonton

How to Sell Your Soul: Forging Client Engagement to drive SALES. 

Did you know?

A 2% increase in Customer Retention has the same effect as decreasing costs by 10%?

Engaged Customers represent a 23% premium in terms of spend, profitability and relationship growth?

86% of buyers will pay more for a better customer experience yet only 1% of customers feel that vendors consistently meet their expectations?

It’s all true.

Engaged Customers are just plain better. They spend more, require less effort to maintain, and free you up to continue to scale your pipeline. The problem is, very few Sales Professionals know what an Engaged Customer looks like because very few people understand the mechanics behind engagement.

Well, we’d like to help you fix that.

CultureSmith is Alberta’s Engagement Expert. We know what it takes to motivate people to take action. Now for the first time ever, the methodology that countless companies have used to engage their workforce has been re-engineered to allow you to engage your customer base.

The principles of human engagement are the same regardless of whether you are looking to convince an employee to bring their “A-Game” or a client to being their chequebook. Learning to master these elements are critical as we all fight for market share within an increasingly competitive landscape.

Over the course of a 90 minute session you will discover:

How to Assess a prospective customer and determine your ability to connect with them on a fundamental level.

How Aligning with the right client will increase the ease at which you sell and decrease the effort with which it takes to hit quota.

How to Attract more customers, more buy-in, more sales and more referrals than you ever thought possible.

How to Activate the subconscious levels of your own motivation to ELIMINATE call reluctance and drive your activity metrics to levels you once thought impossible.

67% of ALL salesreps miss quota. More than half of those people close less than 37% of the qualified leads they uncover. Less than 40% of sales professionals truly understand customer pain and the net result of all of this is the simple fact that over 46% of sales pipelines in this province are inaccurate.

If you’d like to learn how your company can stop being one of these statistics and start closing like a rainmaker, you need to register for this event as space is extremely limited.

About the Presenter, Shane Wallace

Shane Wallace is the founder & CEO of CultureSmith Inc., an innovative and disruptive Employee Engagement firm based in Calgary, Alberta.

A 17 year veteran of the Professional Recruitment industry, Shane launched his first firm in 2005 after spending 6 years as a Director of a multi-national Fortune 100 Recruitment Firm.

As the leader of a rapidly growing enterprise, tackling employee engagement was a daily challenge. In setting his mind to solving this issue for himself, Shane soon realized that he had created a highly impactful model that was delivering amazing results. After “lending” the methodology to a number of his key recruitment clients, the demand for this service built almost overnight and CultureSmith Inc. was born.

Shane now spends his time tackling the engagement issue on behalf of others. Teaching the four core concepts of Alignment, Assessment, Attraction and Activation, he helps companies leverage all about them that is unique, creating solutions that allow them to find prosperity in even the most challenging market conditions.

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