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How to Bring Your A-Game So Your Client Brings Their A-Spend

Thursday, June 29 | 2:00 PM - 4:00 PM

ATB Entrepreneur Centre, Calgary

There is a reason why during a flight safety presentation you are asked to apply your own oxygen mask before attempting to assist others, namely that you’re no good to anyone if you’ve already passed out.

The exact same lesson applies to customer engagement; if you are struggling to engage yourself, it will be impossible for you to truly engage others.

Engagement is emotional and unlike our values and behaviors, which are far more set and predictable, our emotions are highly dynamic and are changing all the time, making self-engagement one of the most elusive skills to master.

We wish to afford you the tools that will help build that mastery.

CultureSmith is Alberta’s Engagement Expert. We know what it takes to motivate people to take action. Now for the first time ever, the methodology that countless companies have used to engage their workforce has been reengineered to allow you to engage your customer base.

As part of our continuing collaboration with the ATB Entrepreneur Centre, this session serves as the third of three “Master Classes” expanding upon our popular “How to Sell Your Soul” seminar. Over the course of the session you will learn:

Your unique Compulsive behaviors that seek to undermine your personal performance, as well as the specific Propulsive attitudes you need to adopt to counteract them;

The Triggers that cause you to fall into these negative patterns and the Switches you can build to leverage yourself back up;

The daily ritual you can adopt TOMORROW to overcome personal disengagement forever;

And how to put yourself in a position to do this for your customers, positioning you as far more than a simple provider of goods or services.

Past participants of a “How to Sell Your Soul” seminar will recognize this class as a deeper dive into the methodology they experienced in that session and are highly encouraged to attend. However newcomers are welcome as the seminar will be delivered in a fashion that engages all.

While reasoning lies within your conscious mind, emotion lives within your subconscious which is 90% of your overall brain. If you truly wish to master sales, business or life in general, you must first learn how to master emotion. We hope you take this opportunity to do so.


About the Presenter, Shane Wallace

Shane Wallace is the founder & CEO of CultureSmith Inc., an innovative and disruptive Employee Engagement firm based in Calgary, Alberta.

A 17 year veteran of the Professional Recruitment industry, Shane launched his first firm in 2005 after spending 6 years as a Director of a multi-national Fortune 100 Recruitment Firm.

As the leader of a rapidly growing enterprise, tackling employee engagement was a daily challenge. In setting his mind to solving this issue for himself, Shane soon realized that he had created a highly impactful model that was delivering amazing results. After “lending” the methodology to a number of his key recruitment clients, the demand for this service built almost overnight and CultureSmith Inc. was born.

Shane now spends his time tackling the engagement issue on behalf of others. Teaching the four core concepts of Alignment, Assessment, Attraction and Activation, he helps companies leverage all about them that is unique, creating solutions that allow them to find prosperity in even the most challenging market conditions.

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