We've hand-picked events throughout the year so you can better connect with like-minded entrepreneurs and learn from the best in the biz.

How to Attract More Customers

Friday, January 11 | 12:00 PM - 1:00 PM

ATB Entrepreneur Centre, Calgary

Marketing is about attracting customers by providing them with compelling reasons to buy from you. In order to attract more customers, you need to understand what appeals to them and what marketing tactics will work to convert them. This lunch and learn includes understanding branding vs. lead generation strategies, how to estimate your marketing budget and why you’ll want to measure the return on your marketing investment.

The Speaker: Toni Guffei

Toni Guffei has a 20 year career in strategic marketing.

She owns Ratio Marketing Inc., a consulting practice that has served hundreds of companies in the past 13 years in various industries including technology, construction, business services, health and wellness, to name a few.

She has been a professor at Mount Royal University for 12 years – teaching marketing to millennials.

In 2013, she created her own training program and has been successful in teaching business owners how to build their own marketing strategy to attract more customers and convert them into leads.

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