Getting Into Retail
Tuesday, March 3 | 9:30 AM - 4:00 PM
ATB Entrepreneur Centre, Edmonton
This event is Full – to get more information regarding upcoming events or put your name on the wait list please contact:
Cindy Cuthbert by phone 780-538-5287 or email Cindy.Cuthbert@gov.ab.ca
Join us for a day of conversation and connections with entrepreneurs and Alberta Agriculture & Forestry leaders as we discuss getting into the retail food market. Throughout the day we will cover:
- Overview of Grocery Retail Landscape
- Strategic Entry – exploring strategies for building an effective marketing plan
- Getting Started – what you need to know before you start selling retail: pricing, labeling, positioning, etc.
Sharing their experiences and insights on successfully getting into retail – our fireside chats feature:
- Laura Duff: Health and Wellness Specialist, Freson Bros
- Dave Pfaeffli: Swiss Leaf Farms
- Johwanna Alleyne: Mojo Jojo Pickles
Doors will open at 9:30am with the program to start at 9:45am. A light lunch will be provided.
About our Featured speakers:
Laura Duff: Laura is the Health & Wellness Specialist for Freson Bros., a family owned and operated grocery retail chain of 15 stores across Alberta. Under the Health & Wellness umbrella, Laura looks after the procurement and marketing of the categories of Natural Foods, Supplements, Personal Care, and
Bulk Foods. Additionally she facilitates the Frank’s Finds retail entry product program at Freson. Laura’s specialization in natural and supplementation categories comes from her education as a graduate of the University of Alberta in Nutrition and Food Science, as well as holding multiple natural nutrition and recreation certificates.
Dave Pfaeffli: Swiss Leaf Farms Ltd. Is family operated by David and Alyssa Pfaeffli. Born and raised in rural Alberta, farming has always been a large part of their lives and they are proud to keep their agricultural roots planted in the community they grew up in and love. Their commitment to the growing of the cleanest, freshest and totally pesticide free produce is unrivaled and they are proud to be partnered with the group that started it all, cubicFarm Systems Corp. Few people on earth have grown more plants from seed than the Dutch born and trained founders of cubicFarm Systems Corp.
Johwanna Alleyne: Mojo Jojo Pickles was started in 2011 as a commercial venture of a Slow Food Edmonton Canning Bee project Johwanna “Jojo” Alleyne started in 2010. A former Photographer Darkroom Technician and Photographic Archivist, Johwanna made the switch to full-time pickling in 2011. Having lived through the digital age of photography, using her creativity to make and share real things was a return to her creative roots. Mojo Jojo Pickles has expanded to include many creative acidified and spirited preserved foods from pickles to ketchup, jelly, relish and shrubs. We process in Alberta, BC, and Saskatchewan and can be found in local groceries, Delicatessens, Butchers and Artisan shops in western Canada.