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Focus on Love, not Loyalty: How today’s most successful brands are making their customers fall head over heels into buying, referring and returning

Wednesday, February 14 | 12:00 PM - 1:00 PM

ATB Entrepreneur Centre, Calgary

The facts are in, and the 2018 consumer is 70x less loyal to a particular business than they were just 3 years ago, and the brands rising to the top are those who have mastered the art of making people fall hard for them as people, organizations, and – if they’re really good – movements. So precisely what is filling the void that loyalty leaves behind? Love. The businesses we share values, purpose and outlook with are the ones with who we want to align, engage and exchange with, quickly replacing the ones we’ve simply ‘always bought from.’ Out with loyalty, in with love.
The Speaker: Kelly Doody
Kelly Doody, co-founder & CEO, The Social School

Kelly is a journalist-turned-digital junkie, and in addition to giving life to The Social School, she is the proud co-founder of Press + Post – one of Canada’s foremost modern marketing agencies – alongside her partner Sarah. Nothing makes Kelly happier than moving individuals and organizations big and small towards becoming the brilliant masters of their online domain, and connecting the world’s top digital trends and tools with the entrepreneurs, innovators and lifelong learners who need them most.

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