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Essential Components of Crisis Communications

Tuesday, November 14 | 12:00 PM - 1:00 PM

ATB Entrepreneur Centre, Calgary

Presentation: Essential Components of Crisis Communications

Crisis Communications refers to the effort taken by a company to communicate with the public and various stakeholders when a negative event occurs. It can also refer to the efforts institutions make to inform the public of a potential hazard, such as a natural disaster or severe accident. In our digital world, bad news travels fast and is far reaching, and it’s critical for your organization to prepare for an inevitable crisis. You’ll leave this workshop with an understanding of the importance of developing a crisis communications checklist for your business.

This session is geared towards all levels.

About Kathryn Kolaczek, CEO, of Alchemy Communications

Kathryn Kolaczek, CEO of Alchemy Communications is an expert in Crisis Communications planning and Media Training with extensive experience in the transportation and energy sectors. As the founder and editor of The Mompreneur Magazine, a national publication built for entrepreneurial women, Kathryn earned her social media and PR stripes as the company’s CEO and used PR as the main marketing tool to grow the magazine and develop the company’s online communication and social media strategy. Since selling The Mompreneur, Kathryn has written a book for entrepreneurial women, speaks to entrepreneurial groups and built Alchemy Communications Inc. on her strong relationships with the media across North America.

In addition to her expertise in Crisis Communications, Kathryn and her team have specialized knowledge and experience in business and product launches, digital marketing strategy, PR, and brand integration.

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