Entrepren-Hour: Making Market Research Work for Your Business Plan
Thursday, May 16 | 12:00 PM - 1:00 PM
ATB Entrepreneur Centre, Lethbridge
You’ve learned what goes into a business plan, but now the question is: how do you find that information? Market research can help you gain insight into your industry, competition, target market and more. It will help you create effective strategies to start your business right.
The Speaker: Holly Atjecoutay
Holly is Cree and Saulteaux from Cowessess First Nation in Treaty 4 Saskatchewan, but calls Treaty 7 and Mohkinstsis (Calgary) her home. As the Indigenous Business Facilitator for Business Link Alberta, she assists Indigenous entrepreneurs in central and southern Alberta regarding the startup and expansion of their small businesses. She connects them to helpful resources while also providing guidance. She also facilitates workshops and builds meaningful relationships in both rural and urban Indigenous communities.
Holly holds a Bachelor of Arts Degree in English, so it is no surprise that in her spare time she enjoys reading, writing, and collecting books, and also authors a blog on the Indigenous Woman’s Identity. Holly believes the art of storytelling and communication is one of the key factors in building a strong business. Holly is a mother to a young daughter, and reinforces the importance of pride and resilience in her First Nations heritage and culture.