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Effective Marketing Series with Kelli-Rae Tamaki: Effective Data Tracking (Part I)

Tuesday, March 10 | 12:00 PM - 1:00 PM

ATB Entrepreneur Centre, Lethbridge

The ATB Entrepreneur Centre in Lethbridge invites you to join us for a three-part series focusing on Bettering your Business and building the most effective marketing plan for your business.

Part I:

How to start tracking your data effectively, and an overview of your most effective marketing plan ever. 

Many business owners are missing out on opportunities to improve their revenue and save money on marketing because they’re not capturing the data that they should be. Learn what to capture, how to analyze it, and how to use it to improve your brand and your bottom line.

Kelli-Rae’s marketing plan workbook contains all of the tools and information you need to create the most effective marketing plan your business has ever had. In this session, we will focus on tracking and capturing the most effective data and outline the marketing plan, making sure you know what to expect and what to bring to the next session – where we will get to work on your marketing plan!

In this session, we will look at collecting the following data:

    1. Identify and survey your best clients/customers
    2. Track your lead sources
    3. Track conversion rate
    4. Determine ideal customer segments (demo & psychographics)
    5. Track your advertising and marketing expenses

Register for Part II here:

Register for Part III here:

About the Speaker: 

  1. Kelli-Rae Tamaki has spent 19 years studying, running, owning, coaching and consulting with businesses in Canada. She’s incredibly passionate about constant and never-ending improvement, having completed several business, personal development, and leadership training certifications in addition to her Masters in Business Administration (MBA).  She’s a serial entrepreneur, but spend the majority of her work week in TMH Business Coaching & Consulting.

    She takes her mission to improve lives (through improving business) very seriously, and works devotedly for every single client she is lucky enough to serve. She has been working as a business coach & consultant with Canadian business owners one on one (or via video conferencing) for almost 6 years and has successfully applied her education, skills, and experience with every single one of them. She is also the Best Reviewed Business Coach & Consultant in Canada, delivering:

    -one on one coaching

    -group coaching

    -online courses


    Finally, she provides a TON of free tools, resources and content to help business owners on her website Her mission is to improve the success rates of Canadian business, and her free tools and resources are one of the ways she aims to do that.

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