Digital Metrics: Online KPIs to Obsess Over
Thursday, November 22 | 12:00 PM - 1:00 PM
ATB Entrepreneur Centre, Calgary
The beauty of digital marketing is the detailed data it provides. Learn which KPIs to track, which tracking systems to use, and how to leverage that data to grow your business.
**This session is suitable for intermediate to advanced levels of entrepreneurship.**
The Speaker: Johnny Wenzel
Johnny Wenzel is the Manager of Marketing Science at POD Marketing. He spends his days swimming in digital marketing data, especially from PPC advertising. He graduated from Brigham Young University with a degree in Economics, upon which he moved home to Calgary to hone his data analysis skills in the marketing field.