Events

We've hand-picked events throughout the year so you can better connect with like-minded entrepreneurs and learn from the best in the biz.

Digital Marketing in 2020 Attract, Persuade & Serve

Thursday, December 12 | 12:00 PM - 1:30 PM

ATB Entrepreneur Centre, Edmonton

Free

36 more seats available

Unleash the full power of your business online

This session will teach you how to attract the right audience, align business models with the user experience, increase conversion, optimize the lifetime value of client relationships, and introduce you to the latest marketing technology to make it all happen!

Attract

It about more than just traffic volumes and “eyeballs”. Optimizing campaigns and channels to attract the right audience is key.

Learn the latest techniques for creating powerful and measurable outcomes cost-effectively by connecting with prospects at every stage of the customer journey – and not simply optimizing the bottom of the sales funnel.The alignment between traffic sources and visitor intent will be examined in great detail.

Persuade

All evolving aspects of this dynamic field will be covered in detail including copywriting, calls-to-action, split testing, user research, neuromarketing, behavioral economics, usability. Specific sessions will cover mobile conversion, lead generation, and ecommerce.

Serve

Extending the value of relationship beyond the initial touchpoint is critical.

Learn how to effectively align your communication and offers with the evolving needs of your audience and clients. A content-for-conversion strategy will allow you to map the appropriate content types to each stage of the customer journey. Understand how to create the right supporting information that will upsell and engage.

 

Facilitator: Ali Salman, Rapid Boost Marketing

 

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