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Culture First, Profits to Follow

Thursday, November 30 | 12:00 PM - 1:00 PM

ATB Entrepreneur Centre, Calgary

Putting culture first means turning traditional strategy conversations upside down. Instead of concentrating first on the end result (profits) a culture first company focuses first on employees, as the driver of that performance.

In this session we will discuss the:

  • ROI of creating a ‘Culture First’ organization
  • Six Components of Culture
  • How to get started today

Speaker: Allison Swelin

Allison Swelin is on a mission to inspire others to thrive, not just survive. Her motivation to find a simple, scalable and sustainable solution to well-being has taken her around the world to collaborate with thought leaders and lead strategic initiatives for Garmin, SMART and Motorola.

Most recently, she spearheaded the creation of the Garmin Health division where she led the Sales & Marketing team, responsible for strategy, business development, marketing and revenue growth. In 2015, the team grew revenue by 400% and 183% in 2016. Allison believes the success was largely due to a Culture First mentality. In September 2017, she co-founded CultureLabxYYC to facilitate a forum for local change agents to come together and share how they are prioritizing culture as a core business strategy.  

Connect with Allison on LinkedIn and Twitter @AllisonSt.


***This workshop is suitable for all levels!***


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