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CRM 101: A Crash Course for Growing Businesses

Thursday, February 6 | 12:00 PM - 1:00 PM

ATB Entrepreneur Centre, Calgary

CRM stands for “customer relationship management,” pure and simple. And it’s come a long way since a phone call, a set of sticky notes, and a handshake. In just one hour, we will explain exactly how CRM can automate key functions, improve customer service, and help you find more customers. You’ll learn exactly the right point to begin using a CRM–and how to get your team to adopt it enthusiastically.

• When it’s time to invest in a CRM

• How to choose the right platform

• Clever ways CRM systems can help you sell more

About the Speaker:
Luke Demeter is Account Executive with Betach Solutions, a gold-certified Microsoft Partner with expertise in Dynamics 365 CRM. Luke has been in the industry for nearly a decade, with previous experience working with Microsoft. Leading our sales and marketing team in finding strategies to better our customers’ experience through trusted consultation, leadership and innovation.

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