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Entrepren-Hour: Court, Commit or Quit… A Strategist’s Guide to a Healthy Customer Pipeline

Thursday, February 14 | 12:00 PM - 1:00 PM

ATB Entrepreneur Centre, Lethbridge

Should they stay or should they go? That one customer – the one that you dread seeing walk through the door or popping up on your call display. The one that makes you question why you got into business in the first place.
Then there’s the other customers – the ones you look forward to helping. They’re always happy, friendly, and will even sit and have coffee with you. The ones that make you think “why can’t all of my customers be like this”.
Well, maybe they can.
In this session we’re going to talk about customers and help you decide whether or not certain relationships are worth having and how to get and keep the kind of customers you really want.
The Speaker: Jason Bacon

Jason is a graduate of the University of Lethbridge with a Bachelor of Management and a Focus in Finance. From the beginning of his career he has worked for both large and small financial institutions in both personal and business lending and advising roles.

Through his career he has worked with business owners to build towards their dreams. In his former role he coordinated the Chinook Entrepreneur Challenge, the largest business plan training competition outside of. In this role he worked with hundreds of entrepreneurs to help them through the business planning process. He also helped to develop a business plan template filled with resourced to aid entrepreneurs through the process.

In his current role as the Entrepreneur Strategist for the Lethbridge Entrepreneur Centre, he works with clients every day on taking steps through this process. Discovering their value. Validating their assumptions. A coach and consultant for small business, he specializes in the business planning process.

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