Connecting Your Business with Customers
Tuesday, August 8 | 12:00 PM - 1:00 PM
ATB Entrepreneur Centre, Calgary
Part of William Joseph’s recently launched WJ University, this strategy-focused seminar led by William Joseph’s Director of Strategy, Jordan McGill will dive into the details of strategic marketing and connecting your business with customers. Join him as he discusses how to better understand your business’s strengths/weaknesses, industry, environment, competition, as well as your customer, and how to position your company to showcase its unique value.
Jordan McGill – Director of Strategy
Jordan holds an academic background in Economics, English, and an MBA. He contributes intuitions and strategies supported by an academic and professional toolbox of analysis, benchmarking, reporting, and marketing techniques. He is passionate about excelling and contributing to others’ success, and he is always excited to drive extraordinary results for clients with inspired marketing strategies. Jordan also used to work for the Certified General Accountants of Alberta and has experience working for an association and understands the importance of the various stakeholder groups that are important to an association.
***This is an intermediate-level workshop, but everyone is welcome!***