Building Your Marketing Pyramid – Developing Content & Collateral
Tuesday, May 14 | 10:00 AM - 11:30 AM
ATB Entrepreneur Centre, Grande Prairie
Once your brand foundation is complete, you are ready to talk to your audience. Creating compelling, brand-compliant content is crucial for highly effective marketing, and is usually the most involved area of marketing.
Ryan Blais with nine10 Marketing (www.nine10.ca) will help you examine both the online and offline assets you might need, and will illustrate how to plan the telling of your story through words, images, photos and video.
A second focus of this session is the physical, or real-world, collateral needed as part of a good marketing strategy. Ryan will discuss the possibilities, including items such as corporate stationery, printed materials, and promotional pieces.
This free presentation is the third in a series of six. You can join one, many, or all of the sessions in this series, there’s no obligation to attend them all.
The Building Your Marketing Pyramid series walks you through setting a strong foundation for your marketing all they way to activating digital campaigns. Click on any of the titles below to register for that session.
- The Marketing Pyramid Overview (Intro Session)
April 16th, 10:00 – 11:30am
- Branding as a Foundation
April 30th, 10:00 – 11:30am
- Developing Content & Collateral
May 14th, 10:00 – 11:30am
- Websites and their relation to Search (Google)
May 28th, 10:00 – 11:30am
- Social Media (focus on Facebook)
June 11th, 10:00 – 11:30am
- Activating a Digital Campaign
June 25th, 10:00 – 11:30am