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BrandJitsu: The Art of Finding and Sharing Your Story

Tuesday, July 16 | 12:00 PM - 1:00 PM

ATB Entrepreneur Centre, Calgary

Brand is the DNA of your business—your reason for being—rippling through your entire organization informing how you act, react, and engage with everyone from customers to employees, and it all starts with your story.

“How do I find it? Does it take a lot of time, money, effort? What if I don’t have a story?”

Using examples from theatre and business Michael Dargie will guide you through the process of uncovering and embracing your unique story to help you stand out from your competitors — and rise far above being seen as a commodity.

The Speaker: Michael Dean Dargie |

Michael Dargie captains the creative agency MD&A INC. Make More Creative and is on a mission to help people and companies shape and share their stories. He stands against mediocrity, championing the cool and weird.

He’s a sought after speaker on creativity in business; a regular performer at the world famous Loose Moose Theatre company; he produces, hosts, and co-hosts two podcasts which were nominated in 11 categories in the 2019 Canadian Podcasting Awards, including: Best Host, Outstanding Business Series, Outstanding Comedy Series among others.


“Michael’s talk on BrandJitsu was not only informative but also engaging and entertaining. He was extremely generous about sharing his knowledge and really captured the essence of what it means to have a standout brand. He gave the audience bite-sized, actionable steps that we could start using to build out our brand’s personality right away.” Angela Merzib

“After the session you are left with a precise cognitive message that make sense.” John Legare

“Michael is one of those rare breeds of creatives that combines design creativity with a super-clear business mind.” Neville Chamberlain

“I recently experienced Michael Dargie speak on the topic of BrandJitsu; Wow! What a great speaker and teacher able to impart an abundance of knowledge in a way I could understand and use immediately.” Shylo Victoria

“Michael is a creative problem-solver to his very core. As a communicator he can sort out what to say and how to say it, as an artist, he brings creative mastery.” M Sean Young

“You remember that terrier from those Kibbles and Bits commercials? Well, that’s Michael. I’ve never seen anyone with so much creative energy.” Dallas Paquette


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