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BRANDJITSU™ Find, shape, and share your story so everyone gets it

Thursday, June 16 | 12:00 PM - 1:00 PM

ATB Entrepreneur Centre, Edmonton

We are excited to welcome you back, in-person at the ATB Entrepreneur Centre for this session! 


Your brand is how your business shows up in the world. It ripples through your entire business informing how you act, react, and engage with everyone from customers to partners to employees, and it all starts with your brand DNA and story..

“How do I find it? Does it take a lot of time, money, and effort? What if I don’t have a story?”

Everyone has a story, and in this presentation, you will learn how to find it and just how powerful it is for your business. In a very short period of time, you will learn to focus your brand, align your teams, attract your perfect partners, and engage your customers in a way that will immediately move them from ‘meh’ to evangelical.

Join the ATB Entrepreneur Centre for the first BRANDJITSU™ session, hosted by Michael Dean Dargie.

All in-person events, meetings and gatherings are able to take place but will follow the Government of Alberta COVID-19 public health measures that are in effect as of the date of the event.

Michael Dean Dargie headshot


Michael Dean Dargie |

Michael Dargie captains the creative agency MD&A INC. ‘Make More Creative‘ and is on a quest to help people and companies find, shape, and share their stories all over the world.

For the last 20+ years, he’s worked with everyone from Fortune 500 brands to solopreneurs to Mom & Pop shops to artists of all stripes. He is a sought-after international speaker on branding and creativity in business.

Michael is an award-winning film producer, who also produces, hosts, and co-hosts two podcasts listened to in 135 countries. He has been nominated for numerous national and international awards, including Best Host, Outstanding Business Series, and Outstanding Comedy Series among others.


When we engaged Michael Dargie and ‘Make More Creative’ we were looking for a way to find and share our true brand voice—in a very short period of time Michael was able to bring together a diverse group of professionals, who hadn’t seen each other in more than a year, and not only helped us get on the same page but inspired us to write the book on Chaordix in a way that invites you into the story.
—Terry Sydoryk, Chaordix

I worked with Michael Dargie and ‘Make More Creative’ to uncover my Brand’s DNA, which is a part of everything that we do at my distillery. Michael helped me to formulate a single sentence which has captured the very essence of our business. This has been an incredibly helpful exercise and will play a very important role in the growth of my business. Working with Michael at Make More Creative was an absolute pleasure.
—Nathan Flim, The Fort Distillery, Tumbler & Rocks

Michael’s presentation to our Growth Accelerator program participants was engaging, relevant and exactly what the cohort needed to take their business to the next level. He answered specific industry questions seamlessly and many Xers jumped on the opportunity to engage with him more in a consultation session. If you learn by example with story, humour and passion, Michael is your entrepreneurial learning Facilitator!
—Stephanie Horner, ATB X Business Accelerator Program

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