Tuesday, April 10 | 12:00 PM - 1:00 PM
ATB Entrepreneur Centre, Calgary
Branding is about how your customer perceives you when they hear or think of your company name, service or product. Developing a strong brand presence for your business can build long-term loyal customers that will be inspired to promote you by word of mouth to others. This talk is great for businesses that want to know how to gain more brand recognition in the marketplace. You will learn the brand elements every business should consider as a part of their marketing strategy. This includes your brand message, visual brand identity and the brand experience. Perfect for new companies that need to develop a perception in the marketplace.
The Speaker: Toni Guffei
Presented by Toni Guffei of Ratio Marketing Inc. a strategic marketing company that offers solutions for small business growth. For the past 20 years, Toni has gained a wealth of knowledge and experience in marketing companies within a range of industries. Plus she is an adjunct professor who has been teaching marketing at Mount Royal University for 12 years.