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Brand DNA: Build, focus, and strengthen your brand with BrandJitsu

Thursday, July 15 | 2:00 PM - 3:00 PM


Register for this event at this link. 


Before the pandemic, businesses in Canada had an 11% success rate—and while we’re still waiting to learn the fate of many businesses we also saw an unprecedented rise in new business starts. Add to this perfect storm the rise of automation, AI, and machine learning and we’re seeing more and more people starting new businesses.

It’s really competitive out here, so how do you stand out? How do you ensure consistent brand experience? And how do you even find your Brand DNA, let alone put it to work?

BrandJitsu™ is a proven methodology which helps businesses succeed and thrive (regardless of market conditions) by clearly understanding the reason you’re in business in the first place, and who you are in business to help. In this session you’ll see the methodology in action and how you can get the most out of it


Mr Michael Dargie

Michael has been helping companies find, shape, and share their stories for the last 20 years with his company ‘Make More Creative’—a full-service creative agency—working with companies one-on-one and as well as his numerous group workshops. He brings his unique and infectious energy to events with Calgary Economic Development, the Calgary Stampede, on stage at the world famous Loose Moose Theatre Company, the ever-exciting-never-boring Fight Club for Entrepreneurs, and two podcasts listened to in more than 130 countries — both of which have been nominated for numerous Podcast Awards over the years — Michael’s ‘RebelRebel Podcast for Creative Rebels and Entrepreneurs’ has been nominated for ‘Outstanding Business Series’ in the Canadian Podcast Awards three years in a row.

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