Becoming the Story – The Power of a Brand
Tuesday, March 12 | 12:00 PM - 1:00 PM
ATB Entrepreneur Centre, Calgary
Powerful brands don’t just tell stories they become the story. One of the most critical aspects of marketing is to differentiate your product or service. Have it stand out in the ever more crowded marketplace. The problem is there is a lot of noise and getting attention is only step one. This workshop explains why creating and protecting a brand is so vitally important for the success of your company – regardless of size or industry. We’ll explain what a brand is, why you should invest in developing it, and how you can start. It’s not enough to be different, to win you have to matter.
The Speaker: Luiza Campos
After over 25 years of experience in developing and implementing brand strategies and marketing campaigns in North America, in 2010, Luiza Campos opened her own company – marca strategy.
Luiza works with “for purpose brands” helping them define or redefine their purpose and value, gain clarity and attain high engagement and connection with their internal and external audiences.
Her strategic and tactical experience in branding and marketing helps companies not only be different but be meaningful to their audiences.
Luiza is also the host and producer of the podcast A Branded World, where she interviews renowned experts and remarkable brands, providing insights inspiration and advice on how to build a remarkable brand.